United States Beverage, L.L.C., announced that Spanish Peaks Black Dog Ale will partner with the Arizona Humane Society to launch the “Help Chug Help His Friends” program, which donates a portion of sales to rescuing Maricopa & Coconino counties’ animals.

“Black Dog Ale is committed to promoting respect for animals & is proud to support the Arizona Humane Society,” said Justin Fisch, Marketing Director for USB. “In our journey toward the humane treatment of animals, it’s especially important that the public recognize the outstanding capabilities & compassion of these organizations.”

AHS President & C.E.O. Cheryl Naumann said, “We are delighted to partner with Spanish Peak’s Black Dog Ale & truly appreciate their generous support & their dedication to helping shelters such as ours. We applaud businesses such as United States Beverage & Spanish Peaks Black Dog Ale that not only recognize the needs of shelter pets, but also find creative ways to help improve their lives.”

Black Dog Ale has not only partnered with Arizona Humane Society, but local humane organizations nationwide. In addition to monetary donations based upon cases sold throughout the area, Black Dog Ale will also partner to help promote fundraising & volunteer events that support awareness campaigns.

Just in time for national “Adopt-A-Dog Month” in October, Black Dog Ale will encourage consumers through in-store signage & displays to visit blackdogales.com, where you'll be able to search listings of local humane society locations nearby where they can adopt a dog.

Black Dog Ale has updated their packaging to endorse the humane society partnership with a special “stamp” logo displayed on all 6-pack carriers & point of sale items.

USB’s decision to work with animals was an obvious one. Black Dog Ale’s founder credited his own black Lab, Chug, with the success of brand. The program was created not only to honor Chug’s memory, but also to recognize the incredible importance animals play in the lives of people.