Arizona Office of Tourism Given Mercury Award

The Travel Industry Association of America (TIA) recognized the Arizona Office of Tourism (AOT) as an innovative leader among state tourism offices, presenting the director with a prestigious Mercury Award for international marketing during the annual Education Seminar for Tourism Organizations (ESTO) conference on August 22nd.

AOT received a Mercury Award for its Grand Canyon IMAX Road Show campaign. The promotion was an effort to “reclaim the Grand Canyon,” an objective set forth by Gov. Janet Napolitano. The Grand Canyon IMAX Road Show was held in April 2005 in 6 major UK cities – Glasgow, Bradford, Bristol, Manchester, London & Birmingham. The Road Show spanned 3 weeks, with 2 cities being featured each week, giving local schoolchildren & general audiences the opportunity to view the film & learn more about the history & geology of the Grand Canyon.

AOT Director Margie A. Emmermann accepted the award during the ESTO Awards Gala in Minneapolis, MN.