Playboy Acquires Club Jenna Inc.

Earlier this week Playboy Enterprises, Inc. (PEI) (NYSE: PLA) announced the acquisition of Club Jenna Inc. (CJI), a multi-media adult entertainment business founded by Jenna Jameson. The acquisition adds a premier & profitable brand to Playboy's Entertainment Group business, with assets including a successful film production business, a library of video content, a network of web sites & a DVD retail distribution deal.

Christie Hefner, chairman & chief executive officer of PEI, said: "Asa best-selling author, a personality whose name is among the most-searched on the Internet & the founder of a profitable business, Jenna is a uniquely successful talent. CJI is a very attractive business, which we believe will be both financially accretive & strategically complementary as we continue to execute our multi-platform strategy. This acquisition will allow us to diversify our content offerings in the domestic TV business, while, on the online side, also expanding their existing properties through our network of sites."

"In an increasingly complex & competitive media environment, we know that the Club Jenna brand resonates with consumers. We are looking forward to working with Jenna & her husband, CJI President Jay Grdina, as they help further accelerate the growth of our digital media businesses," Hefner said.

Both Jameson & Grdina have signed personal service agreements with PEI in conjunction with the acquisition. "This move is very exciting for us," said Jameson. "Jay & I are pleased to be part of the Playboy family & look forward to the potential that this brings to the table."

"With the resources now available to us, we can bring Club Jenna to a level unprecedented in sophisticated entertainment," said Grdina.

Terms of the deal were not disclosed.