"Your Name Here 400" Contest

Crown Royal Championship Racing announced the official name of the spring NASCAR NEXTEL Cup Series race at Richmond International Raceway will be awarded to an adult fan that wins the Crown Royal "Your Name Here 400" contest. The promotion will be the 1st time the name of a major professional sporting event will be awarded to a consumer. The 10 finalists will be selected based on having the best submissions chronicling their favorite "CROWN-WORTHY(TM)" moments. A "CROWN-WORTHY" moment is defined as a memorable moment or occasion deemed "worthy" of toasting with a Crown Royal cocktail in a responsible manner (i.e.,celebrating an anniversary, big promotion at work, etc.). Submissions can be made in either essay or video format. The name will be awarded for the NEXTEL Cup Series race next spring at Richmond International Raceway, with the race date to be finalized after NASCAR releases its 2007 schedule. Like other race sponsorships, the fan's name will be recognized by NASCAR & its broadcast & media partners as the race's official name. Crown Royal will also be collecting video submissions at retail & NASCAR racetracks across the country, including at the Crown Royal Brand Experience tent. No purchase is required. Entries must be received or recorded by November 23rd, 2006 & will be judged equally on the basis of originality, relevance, appeal & clarity. Ten finalists judged to have the best submissions will be awarded with a "CROWN-WORTHY" trip to the 2007 Daytona 500 at Daytona International Speedway, where one will win the Grand Prize via a random drawing. The finalist prize package includes race tickets, infield access, pre-race tour of pit row, air travel & hotel accommodations.